First things first...
Our main objectives are a bit
different than many sales persons at TV or radio stations.
We are honestly interested in seeing your advertising produce
a return on your investment, not just selling you airtime.
Our goal in providing you completely honest advice is that
you'll choose us in the future for all of your production
and placement needs. If we want to achieve our goal, it's
important that you experience success in your advertising
Do you even need broadcast
Most advertisers who ask themselves
this question are considering local broadcast ads rather than
ditributed or national campaigns. Assuming local broadcast
is what you are considering, consider this...
If what you are after is brand
recognition, rather than an immediate return on investment,
products and services alike should experience success from
local broadcast advertising, provided that the ad is appealing
to it's target market. Unfortunately, this type of advertising
takes a long time to show success, and usually must be maintained
for as long as the recognition is desired. Try this... Think
of the most popular local furniture retailer you've heard
of. Chances are, they came to mind because of a non-stop brand
recognition oriented campaign.
If your offering is a product,
rather than a service (i.e. your offering is 'The Wonder Widget'),
local broadcast advertisement for your offering becomes a
much more difficult journey. A national infomercial campaign
(which is usually quite expensive) is typically a more successful
way to sell products than local broadcast. We want to make
it very clear that only certain types of products are successfully
advertised through local broadcast mediums, and even then
the strategy is different than advertising a service offering.
If your offering is a product, call us before you spend your
time or money on creating an ad. It is very possible that
local broadcast advertising will not be for you. Let's make
sure your ad investment is properly spent.
If your offering is a service,
rather than a product (i.e. your offering is 'Charlie's Check
Cashing Services'), or is a service WITH a product (i.e. 'Bubba's
BBQ Restaurant'), you are much more likely to see success
from your local advertising endeavors.
If you still aren't sure where
you fit in all of this, give us a call. Keep in mind that
if you call a broadcaster directly for advice, it is very
possible you will be sold advertising time whether you need
it or not. They aren't ALL like that, but it's common enough
to beware. We have no interest in "selling" advertising
to those who don't need it (see our goals in the first paragraph).
you need a commercial produced…
If you don’t already
have a commercial or would just like a new one, then the packages
below might be of value to you. We offer a variety of production-to-air
packages that include both the creation of the commercial,
basic production, as well as the airtime for the commercial.
The airtime packaged is for cable TV. Network affiliate broadcast
plans may also be purchased, but the rates vary so greatly,
we recommend calling us for the most current pricing.
all you need is airtime…
Airtime can of course be purchased
separately. To get the lowest rates on airtime for cable TV
or local network affiliate, call us. Our rates are usually
a bit lower than rates offered directly from a broadcaster,
because of the discounts offered to us by the broadcasters.
Aside from saving money, the REAL advantage in placing your
ads through us is our advice. As stated above, we want your
strategy to work. Sometimes salespersons at stations are only
interested in selling the time slots.
What’s in a package?
Basic video/audio production and airtime
are included in the packages below. As you probably know,
rates can change dramatically depending on which station you
choose to air. We’ve decided to make it easy. The Silver
Package encompasses all cable stations available. The Gold
and Platinum Packages offer choices between the top ten rated
channels and the standard channels. The list of the current
top ten is below. If you don’t see a package you like,
we would love to design a custom air plan to meet your individual
needs and budget. Feel free to call us anytime.
|| Comedy Central
(The rates for local network affiliate can
vary from just a few dollars to $15,000 (or more) per incident.
If you’re curious about airing on a local network affiliate
broadcaster, give us a call.)
Click on a package below to
see what’s offered…
This package is designed for the advertiser
whose primary focus is a cost effective TV ad solution. The
pricing strategy takes advantage of the lower rates at off-peak
hours. The basic production of the commercial as well as the
airtime is already included in the pricing.
This package is designed for the advertiser
who prefers a more aggressive strategy while maintaining cost
effectiveness. This strategy is geared toward higher rated
time slots, and offers the flexibility of choice between top
ten channels and standard channels. The production of the
commercial as well as the airtime is already included in the
This package is for the advertiser
whose focus is on a very strong and aggressive campaign. These
time slots are chosen based on high ratings, and are geared
toward a “FIXED” based strategy, wherein the advertiser
chooses the programs during which the advertisements will
run. The production of the commercial as well as the airtime
is already included in the pricing.
This package is similar
to the Platinum package, but far more intense. The aggression
of this package is also designed to offer advertisers who
spend a great deal on print advertising a very powerful TV
ad package to compliment or even replace their existing print
budget quickly (based on ROI after 6 months). The production
of the commercial as well as the airtime is already included
in the pricing.