TV and Radio Advertising Costs…

Chances are, you’ve had your business for quite some time. You’ve probably heard a lot of advice from people who know very little about running a business, much less your type of business. Be it from friends or salespeople, many people have opinions about how your business can be improved. It can be frustrating sorting out the very few good ideas from the mounds of bad ones. The information we share with you here is not advice. These are educated possibilities based on years of experience. Each type of business is different, and for many businesses the strategy they have in place is what works best. If you’ve already tried TV or radio advertising, keep in mind that an ad campaign takes as much commitment as print advertising. Its results are usually small if anything at all in the first few months. Many advertisers quit before any results are realized. It’s the 6-month to one-year mark that shows the results. Often, the results after one year are positively overwhelming.

If you spend $1000.00 a month on your telephone directory advertisement, for less money you could air multiple television ad spots each day, and still keep a “bold listing” in the telephone directory. Not only have you saved money and powerfully diversified your marketing strategy, but you have also reached beyond placing ads next to your competition’s ads.

If you spend several thousand dollars a month in print advertising, it’s possible to become a household name using a diversified TV or radio ad and print strategy without spending any more money than you already are. Ask any local companies whose names you know from television or radio ads how their businesses became so popular. Auto dealerships, furniture stores, restaurants, pet stores, computer stores, web businesses, real estate firms, and many other types of businesses consistently re-evaluate the return on their TV and radio ad investments and consistently renew their TV and radio ad campaigns for a reason. These strategies work for them.

If you’ve never seen print rates right next to TV ad rates, the following charts might surprise you. The following rate cards were picked up on a random day while pricing ads for an HD Studios client. There are two types of TV placements listed below: ROS and Fixed. ROS (or run of schedule) means that the ad will air as is convenient for the station to air it within the time boundaries you specify. Fixed means the ad will only air during a specific program or at a predetermined time of your choice. Both types of rates fluctuate depending on the time of year, the value of programming during a season, and provider whim. It’s important to not base your exact budget on any rates you see below. HD Studios can provide you the latest rates and develop a personalized plan based upon your target market and budget.

Print Rates - Random Day - Houston Yellow Pages

TV Ad Rates - Random Day - Houston - Local Cable Provider
-Rate per incident-
(ROS ONLY Mon-Sun ranges from $5 - $65 depending on time slots chosen)